Reduced risk of punctures, more robust rim profile
PFP (Pinch Flat Protection) rim sidewalls feature a larger contact patch at the top of the sidewall to significantly reduce the risk of cuts and punctures. The super-strong rim (ASTM 5) gives you the confidence to push your limits on rough terrain.
Greater traction, stability and control.
The wider 35mm (internal) rim is optimized for lower tire pressures to maximize grip, efficiency, and comfort on the trail. The rim profile is optimized for modern 2.6" to 3.2" trail tires.
The most intuitive tubeless system.
The fully sealed rim without rim tape makes it easy to install and replace tubeless tires. Leaving the upper rim bridge intact increases the rim's rigidity and strength.

The wheel/tire combination can enhance your skills and improve your e-bike's performance on challenging off-road terrain. The new E-Deemax S is purpose-built for e-bikes and features unique technologies to help you ride smoother and have more fun on the trail.

Our patented PFP (Pinch Flat Protection) technology features rims with a larger contact patch at the top of the sidewall to significantly reduce the risk of cuts and flats. Wider 35mm rims allow for lower tire pressure for improved traction, and the rims are a perfect match for 2.6" to 3.2" trail tires. Our patented Fore technology features a fully sealed upper rim bridge that eliminates the need for a rim tape, making it the easiest system for tubeless tire setup and replacement.

ISM machining features rim materials in strategic areas to minimize weight without compromising strength, and our new Black Shield finish protects the rims from impacts. We laced 28 straight pull spokes (the same spoke length throughout) to create a strong connection between rim and hub, with a rock-solid ID360 double ratchet system. Ready for 6-bolt or Center Lock rotor mounts, these 27.5" wheels are available for Shimano HG9, XD, and Micro Spline freehub bodies and come with UST tubeless valves, spare spokes, and accessories.